Visual Impact Muscle Building


Why Simply Gaining XX Pounds of Muscle “Wherever it Winds Up” is Not the Route to An Attractive Body!

Gaining untargeted muscle is easy and over-rated. The problem with following the standard advice of concentrating on the “big 3” lifts (squat, deadlift, and bench press) is that it will most likely create a terrible looking, bulky physique.

So even 100% pure muscle gains, can ruin your look if the muscle is added to the wrong places on your body.

In fact, a little bit slim is better than overly muscular and blocky.

Think about that for one second. Wouldn’t you rather look more like Jude Law versus a bloated looking professional wrestler in the WWE?

You see, even if you are a little on the slim side you can still look “cool” and hip. You can wear designer clothes. You can look “GQ”, etc.

…but if you put on too much muscle on the wrong places you get that “cheesy” meat-head aura…and that is not a place where you want to be.

Most women are repulsed by guys who are “overdone” !

…But these same women love the right amount of muscle.

Some examples of this are Taylor Lautner, Cam Gigandet, Brad Pitt, Will Smith, Dwayne Johnson (now he has slimmed down), Hugh Jackman, etc…

I realize that attracting women isn’t the only reason to put on muscle, but it is most likely at least part of the motivation to attaining a nice looking physique.


There are two types of muscle growth that affect the look of a muscle.

Sarcoplasmic Hypertrophy: This is growth caused by the increase in fluid (sarcoplasm) within a muscle cell. This is a fast way to increase the size of a muscle, but since sarcoplasm is a fluid and can’t contract…it won’t make the muscle significantly stronger.

Myofibrillar Hypertrophy: This is actual muscle fiber growth. This adds a lot less to the size of a muscle than sarcoplasmic growth, but since muscle fiber can contract…it will make the muscles significantly stronger.

So How do the Guys in Hollywood (Taylor Lautner, Cam Gigandet, Brad Pitt, etc) Get that Ultra-Lean Look…Where it Appears as if Their Skin is Shrink Wrapped Around Their Muscles?

The majority of trainers will tell you that it is just a matter of reaching a low body fat percentage. They are only partially right…

Often times guys will look defined in the gym because of a temporary pump which tightens up their skin.

The problem with this approach is that once that pump goes down, their skin is a little loose…

…and they don’t display that same amount of muscle definition outside of the gym.

If you look much better in the gym than you do at the beach, or if you only have nice six pack abs with strong over-head lighting…then I guarantee it is most likely a result of loose skin.

This loose skin makes the difference between “sort of” toned and absolutely shredded.